Oman's telecoms market is highly progressive and its mobile sector in particular is well established.
This highly competitive market however means the operators are facing a number challenges which are having an impact upon overall profitability, according to Research & Markets.
The mobile market in Oman has become saturated with high penetration and many multiple subscriptions. While this is leading to a boost in mobile broadband growth at the same time the various OTT providers have disrupted the market.
This has caused a decline in revenue from streams such as SMS as well as voice for the traditional operators. To combat this trend, the major operators in Oman are focusing on improving the customer experience through both fixed and mobile network upgrades.
The two major mobile operators (Oman Mobile, Ooredoo Oman) are investing huge amounts in expanding and improving upon mobile networks in order to keep up with the growing demand for data. Data services already account for around half of all Ooredoo Oman's mobile revenues, for example, and this is expected to continue rising.